AVT (Advanced Vision Technology Ltd) , a specialist in print automatic inspection, process control, quality assurance and color control for the packaging, label and commercial print markets, has named Matt Bennett as president of the Americas.

In his new role, Bennett will be responsible for managing and executing all sales, marketing and customer support activities for AVT in the Americas. As president of the Americas Matt will also join AVT’s corporate management group and will report directly to CEO Jaron Lotan.

Prior to joining AVT, Bennett served as sales director of packaging, North America for HP Inc. He brings with him many years of experience and an outstanding performance record, especially in leading HP’s entry into the flexible packaging and folding carton markets. Prior to that, he spent 17 years with Heidelberg, where he climbed the ranks from salesman to regional manager and, ultimately, vice president.

Bennett comments: “I’m extremely excited with the opportunity to oversee North American activities for the worldwide market leader in inspection, quality and color management systems.  More and more brands and packaging converters are demanding the highest quality control and process requirements that only AVT solutions can deliver.” 

Jaron Lotan, CEO of AVT, adds, “We are happy to welcome Matt to AVT in this important position. Matt brings with him many years of experience and successful leadership, and close familiarity with AVT’s customer base and business model.  I am confident that under his stewardship AVT will continue to grow and succeed in the Americas by providing excellent value to our customers in the form of unparalleled inspection and quality control solutions.”